Chinese mobilephone producer TECNO is working with BBC Storyworks, BBC Studios’ in-house commercial content studio to create a short film on mobile camera innovation.
Known as The Future Lens: Looking Forward With TECNO the film showcases TECNO’s inclusive mobile camera technology for each user through its unique ‘glocalization’ strategy, detailed the work that has been done to better reflect different communities.
In the video, TECNO detailed how they spotted and solved gaps between fast-developing mobile camera technologies and consumers’ actual needs in various situations so as to best meet the unique needs of local users, environments, and cultures.
For instance, to optimise portrait imaging quality, TECNO says it has built an enormous database that covers seven skin types and 76 skin categories at its TAVIOS Laboratory. So everyone, not minding how they look, gets to enjoy cameras that know how to make them look their best. In the photo-taking process, TECNO’s progressive algorithms will instinctively gather information from users’ environments, recognizing various opportunities for image improvement.
“ It’s a great experience for us to work with BBC Storyworks, to share our insights and to tell the story behind our mobile camera development. The short film explores the meaning behind ‘Future Lens’, TECNO’s key concept on mobile camera innovation – to provide more inclusive technology for everyone, creating a world with more understanding without limits .” Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™ Lab said.
“We are delighted to be working with TECNO on this piece. TECNO secured our content production team superb access for interviews, including photographer Justin Amoafo, the frontline staff at TECNO mobile camera department as well as allowing us to visit the TECNO mobile phone manufacturing sites and camera labs. This allowed us to build a complete picture for the audience of what TECNO do and how they do it, as well as their goals for a more inclusive future.” Richard Pattinson, SVP BBC StoryWorks stated.
TECNO is positive that emerging markets will continue to see the amazing potential of mobile camera technologies built to meet the real needs of every user, to the benefit of communities allover. TECNO says it is committed to advocating for the great variety of beauty standards and aims to provide opportunities for users in growing markets to express themselves through this technology.
The commercial series will air from January 4 to February 8, 2022. It will include a thirty-second version airing on the BBC World News South Asia Feed and BBC World News Africa feed, as well as a full version on the branded content hub hosted on BBC.com.